Uncovet has been around since November, but just recently (July) launched out of beta. They’ve received a lot of great press, but there hasn’t been much talk other than a few threads on the Etsy forum. That’s the reason for this post. And a bit of shameless self promotion.
If you read the Etsy forum, it’s mostly a bunch of chatter about not liking/understanding the name and whining about not wanting to offer discounts. (Sorry, guys. It does come across as whining.) For what it’s worth, if you covet something, you want it. If you get it, you no longer covet it. Therefore, “uncovet”ing it. I don’t see what’s so befudding about the name. I think it’s brilliant, but then I am a marketing person.
My experience as an Etsy seller working with uncovet has been overwhelmingly positive. They contacted me a couple weeks ago. I’ll admit, I was skeptical. But the buyer was very thorough in answering all my questions (there were a lot) and always professional. What’s more important is: They can move product. I sold 60% of my items the first day.
Basically, it works like this: You offer Uncovet members an exclusive discount. Uncovet features your items in an e-mail blast and on their site for four days. You get access to a broad audience of engaged buyers, and Uncovet gets a small percentage to cover admin/marketing costs. And all you have to do as a vendor is ship your items. It really couldn’t be any easier.
It’s been top notch. If you’re an Esty seller and are contacted by Uncovet, DO IT. If you want to turn them down, that’s cool. IMO, you can file that under “missed opportunity.”